THE TRIBECA FILM FESTIVAL RE-ACTOR
NEW YORKERS DIDN'T FEEL LIKE THEY BELONGED AT A FESTIVAL THAT TURNED INTO AN EVENT FOR FILM BUFFS AND HOLLYWOOD'S ELITE. SO WE CREATED THE FIRST EVER ACTING JUDGE MACHINE WHICH TESTED PARTICIPANTS’ ACTING SKILLS USING FACIAL RECOGNITION, VOICE ANALYSIS AND MOTION SENSORS.
SCORE HIGH ENOUGH AND YOU COULD WIN TICKETS TO THE FESTIVAL.
in addition to the reactor, we created OOH that integrated the tribeca film festival within the culture of new york.
