HIGH STAKES BEER AD

Droga5 developed the idea of Molson Coors’ “Big Game High Stakes Ad” the first ever ad you could play on DraftKings. WE WERE TASKED WITH collaboratING with Droga5 TO COME UP WITH digital and social SUPPORT TO introducE the campaign, promotE the IDEA as well as react in real time on our social channels before, during and after the Super Bowl.

With 8 billion media impressions and 250,000 DraftKings Entries Molson Coors High Stakes Beer Ad was the #1 performing non-sports pool in DraftKings history and also rated in the top 5 ads of the Super Bowl.