MOLSON COORS DISTRIBUTOR CONFERENCE
IT AIN’T THE MOST GLAMOROUS WORK, BUT IT SURE MADE MY CLIENTS HAPPY. EVERY YEAR, OUR “SUPERBOWL” WAS TO MAKE DOZENS OF CASE STUDIES, DESIGN TED TALK LEVEL SETS, CRAFT DECK PRESENTATIONS THAT DETERMINED THE FUTURE OF BEER SALES, AS WELL AS MERCH- TO NAME A FEW THINGS. HERE ARE A FEW OF MY FAVORITE “SIZZLES.”